Life’s too short for bad beer. I don’t drink that much these days and when I do I want it to be something notable, preferably local. Luckily, here in Sussex we’re blessed with some great breweries. These days I favour anything that’s been brewed at Missing Link in the Weald – Unbarred, Kiln, Lost Pier and of course the excellent Beak – and Holler. I visited Holler (then Holler Boys) just as they were starting out in Sussex in early 2017. Now Steve Keegan (pictured, below) and the team have made a move to the big city, opening a new taproom just off London Road in Brighton in a fabulously converted shed. Or “two sheds with storage and squatters”.
According to Steve, they’ve more than doubled their brewing capacity with the new site, producing 150 casks a week now where in their rural site at Blackboys they were doing about 80 casks.1 He’s also joined by Gary Brandon, former head brewer of another Sussex outfit, Long Man.
The move has come about through Holler’s success and through Steve’s working relationship with Rupert Davidson and Dav Sahota, founders of Brighton pizza group Fatto a Mano. Steve knew Rupert and Dav previously but wanted to get things up and running in Sussex first. Once Holler reached a certain level in the Blackboys incarnation, they got together and came up with a business plan for the expansion. Thus the Taproom was born. Furthermore, as Fatto a Mano’s London Road branch is mere minutes away around the corner, drinkers at the Taproom can order their quality pizza.
Five vats – “the Jackson Five” – line the back wall; a mural by Billy Mather (who does the distinctive Holler branding) adorns one wall alongside; and there’s both outdoor and indoor seating, the latter at handsome yellow-topped tables, part of the design scheme by Steve’s other half and Holler collaborator Bethany Warren. The all-important bar has space up to 11 drinks. When we visited there were 10 beers, a mix of cask and keg, and one cider. I sampled about six. I already know I love Holler brews such as Fog Cutter Session IPA and Cheat Mode Pale Ale, but my new favourite is the rich, accessible Bevy Beast, a 4.2% Red Rye Ale.
Overall, it’s a great space. The open-plan layout and lack of barriers between bar and brewery are really important for Steve as his mission isn’t just to offer great beers, but to communicate about them. He says, it’s “really important for me to meet customers. To break down barriers between the beer and the customers”. Indeed, they have a motto – “Beer for all”2 though he’s also keen they operate as a “local brewery”.
Steve was understandably busy as this was their first night with a crowd, but I’ll try and ask him more about this at some stage. Personally, I prefer local as it just makes more sense. Beer is, after all, mostly water – made exciting through the alchemy of yeast, hops and sprouted grains – so transporting it around the world is madness, another of those pieces of modern human behaviour that’s questionable in an era of increasingly scary climate change.
I’m really excited about this venue. It feels looks great, feels great and offers great beer. Even the loos are a memorable experience. Steve is not just a great brewer but a canny businessman. He doesn’t rush things – a sensible policy in brewing and in business. But he did muse about a next move: perhaps Hastings, Haywards Heath or Lewes. Selfishly, I hope it’s the latter. Much as I respect tradition, we could really do with a dynamic, young, community oriented, accessible beer brand here, especially at the rate our pubs are dying. But in the meantime, I encourage anyone to get to the Holler Taproom in Brighton.
19-23 Elder Place, Brighton BN1 4GF
1 For those who don’t speak British brewing weights and measures, 150 casks is nearly 11,000 (imperial) pints or 55 hectolitres.
2 All Holler beers are also vegan. The only people excluded by this all are, presumably, teetotallers.